April 11, 2014

Photoshop Ethics in Commercial Work

Photoshop Ethics s Spot the difference. And also spot the fairer member of Jac and Heath! Photoshop ethics is something that I've thought long and hard about. I've lectured at a tertiary level on it, and also both Jac and I were recently interviewed for television on it. It's important for young girls to know what they see is not real in advertising and fashion. For this particular job, it wouldn't have looked professional without the photoshop work. But is that a valid excuse? Our eyes have been trained to see imperfections as 'mistakes', and clients don't like to look incompetent. How about the excuse that if we don't do it, someone else will? Seems like at the end of the day we still have more questions than answers. Photoshop ethics will be a continued source of interest to us, and we're happy to hear any opinions anyone has. For our wedding work, we like to go case by case. If a bride has a stress pimple on her face the day of her wedding, what do we do? Well if it can't be hidden by makeup, we will go through all of the pictures and remove it. That just seems fair!

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